IKEA is for kids
Posted by Heather on June 20, 2008
I have a confession to make: Instead of going to church this past Sunday, I DVR’ed the Southland Hour and went on a pilgrimage to worship the Norse god of retail at its temple in Cincinnati.
That is to say, I went to IKEA and shopped my little heart out.
In my defense, the trip was my friend Raviya’s suggestion, and I hadn’t seen her since she got back from a six-week stint in Iraq. And I want to kind of sort of brag about how, when I picked her up in the Herald-Leader parking lot, I managed not to throw my arms around her and cry like a homesick camper. Barely.
Anyway, we had a great time. The crowds weren’t nearly so thick as they were opening weekend, so I noticed quite a few things I didn’t see the first time around. The biggest thing I saw was how unbelievably family-friendly the whole place was. It was hands-down the most kid-hospitable big box store I’ve ever been to. Very smart decision on their part, too: women control 85% of household spending, so a store that offers inexpensive, stylish goods and makes shopping with kids tolerable is going to do very, very well. Just how kid-friendly is IKEA? Let me count the ways:
–The best parking in the lot is for families with small children and expectant mothers, and thoughtfully located so that you and the kids don’t have to cross any roadways to get to the store.
–They have a free daycare called Småland so you can drop off your kids and go shop for a while. It’s open to potty-trained children between 37″ - 54″ tall, and there’s a time limit–I think it’s 45 minutes on the weekend and 90 minutes on the weekdays, but I’m not 100% sure. An employee told me that parents can use Småland once per day and that the daycare workers all know CPR and first aid, and must undergo heavy background checks. The child-teacher ratio is 10:1, which is pretty standard for 3-year-olds.
–The women’s bathrooms have changing tables, Diaper Champs, and free Huggies. I’m not sure what size, though. Looked like 3’s, maybe? There’s also a very low sink there for little kids to wash their hands. There isn’t a low potty (like the kind you see in daycares), but some of the bathrooms have stepping stools. One or two of the stalls have those wall-mounted high-chairs so you can strap a baby in and go to the toilet without worrying about your kidlet wallowing around on the bathroom floor.
–There are also family restrooms available for parents with opposite sex kids, and a baby care room with a toilet, low sink, and a big comfy arm chair with pillows for nursing.
–Sprinkled throughout the store are these things called “play towers”: waist-high triangular kiosks with little spinny, touchy, whirligig games and stuff on them. That way, the kids will hopefully leave the merchandise alone and not bug their parents about being bored. I cannot remember, but I think some of them might have had little TVs on them with cartoons.
–Right at the store entrance there is a bank of free wall lockers so you can stash your diaper bag and/or purse while you shop.
–The cafeteria has children’s meals for 99¢ or $1.99. The portions are generous and the meal includes a drink. You can also buy jarred Nature’s Goodness baby food in the cafeteria line for 79¢.
–There’s a children’s area in the cafeteria with tiny, brightly-colored tables and chairs, soft flooring, a huge flat-screen TV showing PBS-type cartoons, and more of the aforementioned whirligig toys set into the walls for when the kids are done.
–Right next to the children’s area, there’s an island where you can pick up chunky neon plastic plates and cutlery, booster seats, and napkins. And for the babies, there are high chairs, disposable bibs, a microwave, and two bottle warmers.
–One more thing about the cafeteria: It was Father’s Day when Raviya and I went, so they had opened up a separate section of the cafeteria with paper and art supplies on all the tables so kids could make a card for their dads. I just thought that was a nice touch–the cherry on the thoughtful, convenient sundae that is IKEA.
Their commitment to children goes farther than the shopper’s comfort, though: IKEA is committed to using materials that are responsibly harvested and free from hazardous materials, and they require that IKEA suppliers in other countries do not use child labor and provide humane working conditions for their employees. Furthermore, IKEA actively works with UNICEF and the WHO in different programs aimed at preventing child labor.
Now, put all that together: the convenience of shopping there, plus the outstanding corporate philosophy, and it’s easy to see why IKEA gets my shopping dollars every time I get half a chance to drive up there.
Posted in Shopping, The Sprog, Won't somebody think of the children?!? | 12 Comments »






